The “good enough” economy.

Looking at all the climate strikes, and the consumer culture we live in, I’ve been thinking lately about the why do we, humans, are programmed to always crave more, and how this conflicts with out current situation where a lot of things will inevitably have to plateau out if we’re to persist as a society.

Because true, innovation takes us forward, and innovation can’t happen without someone wanting more and more, wanting the strongest, the best. On the other hand, our whole western competition culture in its unstoppable spin of more, by now clearly having severe impact to our planet is a lot harder to sustain than it once was. (And so, we are still focusing on the easy part — the growth — without dealing with the hard part — doing it without impact.) Continue reading The “good enough” economy.