Not being a Tumblr user sort of has its benefits. One is that, well, you’re not using Tumblr. The other one is you never accepted their cookie and tracking policy and can have a beautiful view into not only how ad tracking works, but a bit into dark patterns, and how companies, that really don’t want to, reluctantly comply with the GDPR.
Let’s look at the particular example of Tumblr! I’ll be honest, this is the first time since (presumably; see also: GDPR) last May that I actually dug into what they want you to accept without thinking. Luckily Tumblr is a site that you don’t really have to see (especially since, you know, the purge… would say a lot of other guys), so whenever I was presented with their full screen consent request by accidentally clicking a link I just closed the tab. But now I had some free time to read, and I went down the rabbit hole. Continue reading The Trusted Partners of Tumblr; a fairy tale.